Cadbury Oreo had conducted a survey in partnership with AC Nielsen known as the Oreo Togetherness Quotient Survey which revealed many facts including that only 44 % of Dads in India are satisfied with their work-life balance.
It is a first of its kind survey that maps Indian families‘ views on the evolving parent-child relationship in the dynamic Indian society along with AC Nielsen (The Press release of the same has been attached).
So to encourage togetherness in Indian Families, Cadbury has launched Oreo Togetherness Movement to spread awareness and bring the change.
There are 3 applications on Facebook:
1) Oreo Togetherness Quotient Survey:
It is a graphical representation of the survey which reveals some really interesting facts about how much are Indian families actually together. It is a fun & interactive quiz which will provide knowledge of the survey conducted by Cadbury India.
A fact says, “Only 55 % of parents in India are satisfied with their current level of involvement in their child’s life”
2) Oreo Togetherness Quotient Quiz:
The quiz helps you calculate how together you are with your family. The quiz throws some personal questions at the person taking it & calculates the OTQ score based on the responses. It can be taken as a Parent or as a Child. It can be taken as a Parent or as a Child.
The result is displayed as – “Your Togetherness Quotient is 70” along with a brief description such as – “You spend quality time with your family. But we think you can do better.”
3) Oreo Togetherness Pledge:
The Oreo Togetherness Pledge is a way to encourage people to commit time to their families. It invokes a person to create memorable moments with his/her family along with providing some Togetherness tips in the end.
The pledge starts as “I Pledge to spend more time with my family and make efforts to create warm family moments”. Along with some tips such as – “Plan a picnic together, go Camping, etc. etc…”
No comments:
Post a Comment