The curiosity in me to know about the revenue model of Taxi drivers is finally over.
The question has been asked and the answer has been given by a very helpful Taxi Driver in Mumbai.
My curiosity was mainly due to being declined so many times for a ride by the Black and Yellow brigade. Why would somebody say No to earning more money? They will be the dream recruits for any HR department :P
Meter Down Campaign came and went.
It did not just go without gathering any buzz. Some taxi drivers actually explained about their obligation to decline a taxi fare as they have to work in specific shifts and have to ensure that the Taxi reaches a certain location on time for the next shift driver to take over.
But, at the end of it they are driving the Taxi to make some money for survival. So when you have half a day to plan to make a Taxi reach to a certain location, why say no to a confirmed 'bhaada' coming your way? Some cabbies decline a fare from Lower Parel to Kandivali. The mystery of them declining fare continues. But, her goes a small finding.
Daily Fare: Rs. 250 (300-350 for new cars)
Fuel worth 100 km travel: Rs. 250
Earnings: Everything above that.
But, why is the pleasure to decline a fare: Priceless
Time to go home, let me call a Taxi .. Bhaiyaa!!! Oops! did he get offended....
Friday, July 8, 2011
Wednesday, July 6, 2011
Cadbury Oreo Togetherness Movement
Cadbury Oreo had conducted a survey in partnership with AC Nielsen known as the Oreo Togetherness Quotient Survey which revealed many facts including that only 44 % of Dads in India are satisfied with their work-life balance.
It is a first of its kind survey that maps Indian families‘ views on the evolving parent-child relationship in the dynamic Indian society along with AC Nielsen (The Press release of the same has been attached).
So to encourage togetherness in Indian Families, Cadbury has launched Oreo Togetherness Movement to spread awareness and bring the change.
There are 3 applications on Facebook:
1) Oreo Togetherness Quotient Survey:
It is a graphical representation of the survey which reveals some really interesting facts about how much are Indian families actually together. It is a fun & interactive quiz which will provide knowledge of the survey conducted by Cadbury India.
A fact says, “Only 55 % of parents in India are satisfied with their current level of involvement in their child’s life”
2) Oreo Togetherness Quotient Quiz:
The quiz helps you calculate how together you are with your family. The quiz throws some personal questions at the person taking it & calculates the OTQ score based on the responses. It can be taken as a Parent or as a Child. It can be taken as a Parent or as a Child.
The result is displayed as – “Your Togetherness Quotient is 70” along with a brief description such as – “You spend quality time with your family. But we think you can do better.”
3) Oreo Togetherness Pledge:
The Oreo Togetherness Pledge is a way to encourage people to commit time to their families. It invokes a person to create memorable moments with his/her family along with providing some Togetherness tips in the end.
The pledge starts as “I Pledge to spend more time with my family and make efforts to create warm family moments”. Along with some tips such as – “Plan a picnic together, go Camping, etc. etc…”
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