Coke khule to baat chale

The new Coke ad featuring Kalki Koechlin and Imran Khan is being liked by many. It has quite a bit of emotional quotient attached to it. I think the main reason for its popularity is the audience wanting to relate with it. They like the concept of two individuals of the opposite sex getting friendly in a public transport. I personally think there are many people in the world who like meeting new people(yes.. the opposite sex also) all the time and like having a casual conversation with them. I am one of those people. Par kya kare.."ye duniya kamini hain"... this adds to apprehension that everybody has within them. Is the person I want to talk to going to do any harm to me?? Would he/she take my friendly gesture in a wrong way?? or will he/she think that I have wile intentions?? Such questions in our mind act as obstacles to go ahead and start the conversation by taking the initiative from our end. The 2 youth shown in the ad portray this very hidden desire of not caring about what the world around thinks.  I see little chance of any girl making that kind of a gesture in a local transport to an unknown guy. But, we like this concept because we secretly desire such instantaneously friendly relationships to exist in this world, but we simply don't trust each other these days. We are not to blame, the world does have people who you cannot trust.... Sadly...

Going by the concept of the ad, it is good timing as summer is saying a hot HI to us. The sign of Coke quenching a man's thirst who is feeling hot and tied up in a daily life situation works for conveying the purpose of the product. The entire ad goes along with 2 tag lines of Coke - "Coke khule to baat chale" & "Thanda matlab Coca Cola". Overall it is an ad which can work very well to maintain the brand image of Coke.

But, the thing that made me write this piece of writing was Roadies. I don't know how many people have watched the Roadies interviews this time. There was a very peculiar Marwari character who had a hard time with the judges. He claimed to be a model and all that stuff and thought of himself as a celebrity. He got screwed badly by the judges (Don't know how much of the reality shows are made up and are fake n all .... point is... If they weren't made in that particular manner, no person on this planet would be watching them in the very first place.. forget about talking about them later). That guy is featuring in that ad. Yeah.. he was right .. he is a model ... He is sitting right behind Kalki and giving all deadly wannabe looks .... Who cares.... Main point is ..the world would be a better place if there is any scope to trust each other a little more :-)