15 months ago I was getting damn bored in office. My project had been stalled for 'top management' reasons. I had worked hard on it for 4 months. It was something I did not know at all and I had put in maximum effort to absorb as much knowledge as possible related to it. Everything had gone down the drain. The 26/11 tragedy had happened, I was reading all sorts of views, allegations being posted on various sites. The internet had become a sole hope of passing my time.
I was chatting up with one of my gtalk friends. We had incidently met at a salsa workshop which I had attended after my high school. Nooo ... this is not a romantic story... back to the topic.. We were discussing generally about career and job. She was doing great at her job. She was an 'academically' successful engineer and had done wonderfully at CAT and other competitive exams. I told her I wanted to do something exciting, something this stupid job can never give me - a very dynamic, full of ideas - like .. like anything that involves agressive marketing.. marketing your product ... customers happy ... you happy ... company rich .. you get your money ... you buy penthouse .. audi ... yaar ye sapno ki duniya kitni acchi hoti hain .... But ya, that is the kind of job I wanted, which would keep me on my toes, and an industry which would never be short of work, and developing newer crazier ideas.. Not that recession spared the media and advertising industry. I myself, though working in the software department of a media powerhouse had realised that.. every month there used to be a news of people getting off-loaded ... scary is not the word for those days.. My project had already been stalled ... and felt sure to be targeted... whatever that is not the point ... the point is MICA.. she told me that if you are interested in doing something interesting and different just learn more about Mudra Institute of Communications, Ahmedabad. She told me that she had got though the entire admission process.. but due to her own reasons she had rejected the offer.. I was like.. what ... Mudra .. look at the name ... the name only did not interest me.. Plus its in ahmedabad!! For a born and brought up in Mumbai, it is a matter of bother. I had heard boring stories about ahmedabad from my sister who was studying at Ahmedabad in NID - One of the most elite design schools in the country - or most certainly the most elite.
My friend gave me the home page link of the institute, the link of a pagalguy thread with a silly author name called chuck_gopal. and a site name called afaqs.com which would give me more knowledge regarding the advertising field. It was just me and my computer and countless hours of free time. I started on a boring note with the name Mudra .. the 'M' of MICA .. but after saying it 10 times it started sounding a bit interesting to me... After half a day of work .. I came to know more about the second word 'Institute' .. This is a really happening institute.. Lush green and beautiful campus.. loads of open spaces.. situated in a quiet locality away from the city .. sports facilities .. open air amphitheatre .. auditorium .. loads of events happening around the year.. a campus radio .. a professional theatre group .. a mixed culture of people .. a rare 1:1 sex ratio in a business school .. celebration of various festivals .. a residential course .. the list doesn't stop..(apart from the much more impressive course structure that will come later). In 4 hours I was completely star struck about the place.. This is the kind of college life that I had always dreamt of.. Though I didn't want to look further.. I reminded myself about my career and the kind of position my career was currently in.. Now that the 'I' of MICA had sunk into me I decided to go further and discover the big 'C' of MICA.. which being an engineer I was assured I didn't have much of an idea about... but for a starter .. the 'C' of MICA exists within every single place, idea, organization on the earth... so I more or less knew about it.. but never realised that how frequently I was using the 'C' in my life...
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